Case study Essay Example | Topics and Well Written Essays - 1000 words - 23

Case study - Essay Example se study of VOS Enterprises-Revda, wherein VOS Enterprises is a network, the expanded name of which being All Russia Association of the Blind (VOS). Revda is a manufacturing company that employs blind people in huge numbers and utilizes the network of VOS in its marketing interventions. In the back drop of the marketing problems faced by this enterprise in the changed context of post-Peristroika Russia and also in view of the contribution that VOS played in winning back its market success, this study envisages finding out the role of VOS in the marketing success of Revda Enterprises. The prolonged period of centralized and autocratic rule in Russia came to an end when in April 1985 Gorbachev’s Perestroika opened up Russian society and let in the ethos of democracy. Perestroika resulted in the development of a democratic political system and the beginnings of a market economy which was to supplant the failing Marxist model. These changes also meant that the disabled were to get better and more employment opportunities, whether in open industry or under specialised supervision. The modern vision of getting the disabled, the chance to have full participation in life, slowly became established as part of the national policy. VOS became established an was structured around ‘enterprises’ that were training and manufacturing centres that employed visually impaired workers. The Revda enterprise, established in 1948, in the Central Urals was headed by Ivan Boormatov and it functioned in an area rich in natural resources with a history of industrial activity spanning back to the late 18th Century. In 1995 the enterprise had an employee strength of 1250 and among them, 430 were visually disabled. The company served an immediate regional market of 4.5 million people. The VOS enterprises faced a huge setback after the failure of the Commonwealth of Independent States (CIS) which had hitherto been supporting it in marketing and raw material supply. After suffering